ROBERT LEWANDOWSKI X 4F
Inspired by the past, created for tomorrow
Creative Concept & Art Direction of the 4F brand ambassador campaign featuring Robert Lewandowski
This sportstyle campaign pays tribute to Robert Lewandowski’s extraordinary legacy while marking the beginning of a bold new chapter — his transfer to FC Barcelona. Designed in collaboration with 4F, the collection reflects a mature, minimal aesthetic rooted in performance and precision.
The creative direction draws inspiration from Lewandowski’s discipline, legacy, and future ambitions — merging timeless cuts with futuristic accents to express movement, strength, and transformation.












CLIENT: 4F TALENT: Robert Lewandowski PHOTO: Bartek Wieczorek / Visual Crafters VIDEO: Wojtek Affek AS PHOTO: Aleksander Balcerek STYLE: Oriana Czepiec / 4F PRODUCER: Ola Raszczuk / 4F PRODUCTION: Mateusz Mizgalski / Visual Crafters LOCAL PRODUCTION: Inezz Production LOCAL FIXER: Karol Świdziński