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ROBERT LEWANDOWSKI X 4F

Inspired by the past, created for tomorrow






Creative Concept & Art Direction of the 4F brand ambassador campaign featuring Robert Lewandowski

This sportstyle campaign pays tribute to Robert Lewandowski’s extraordinary legacy while marking the beginning of a bold new chapter — his transfer to FC Barcelona. Designed in collaboration with 4F, the collection reflects a mature, minimal aesthetic rooted in performance and precision.

The creative direction draws inspiration from Lewandowski’s discipline, legacy, and future ambitions — merging timeless cuts with futuristic accents to express movement, strength, and transformation.



    



                                    
 
                    





CLIENT: 4F    TALENT: Robert Lewandowski   PHOTO: Bartek Wieczorek / Visual Crafters   VIDEO: Wojtek Affek   AS PHOTO: Aleksander Balcerek  STYLE: Oriana Czepiec / 4F   PRODUCER: Ola Raszczuk / 4F   PRODUCTION: Mateusz Mizgalski / Visual Crafters  LOCAL PRODUCTION: Inezz Production  LOCAL FIXER: Karol Świdziński