4F

Winter Olympics Beijing 2022

Creative concept and art direction of the brand campaign.

The Olympic collection for Beijing 2022 showcased performance wear designed for the Polish national team — engineered to meet the demands of the world’s toughest winter conditions. Shot in the dramatic landscapes of Iceland, the campaign highlights the fusion of advanced techwear and modern aesthetics.

Minimalist, functional, and symbolic — the visuals emphasize resilience, innovation, and national pride in a setting as raw and powerful as the spirit of the Games.