ORSKA JEWELRY

Sello Collection 

Creative concept, art direction, styling and production for a sustainable jewelry brand Orska.

The SELLO campaign by Polish jewelry brand ORSKA reflects on our relationship with natural resources and the legacy we leave behind. Drawing on the poetic idea that millions of years ago nature sealed its message in amber, the campaign contrasts this with today’s symbols — like the plastic bottle — as a stark reminder of human impact.

Through bold, sculptural pieces combining natural amber with synthetic forms, SELLO invites us to consider: what will remain of us? What materials will speak for our time? This is jewelry as reflection — and as message.