4F

Winter Manifest

Art direction of brand campaign.


The AW22 brand campaign from 4F was created for Gen Z — a generation that values connection, spontaneity, and authentic experiences. Winter Manifest redefined what winter means: not a contest of performance or rivalry on the slopes, but a season of joy, play, and memory-making with friends.

From snowball fights to carefree dancing in the snow, the campaign celebrates winter as a shared playground — full of energy, laughter, and bold self-expression.