4F

Define Your Game 

Art direction of the brand campaign.

The SS23 brand campaign Define Your Game is a celebration of movement in all its forms. Whether you run, swim, skate, stretch or ride — what matters is that you move.

The campaign breaks down stereotypes about who gets to be called an athlete. Age, discipline or skill level don’t define you — your passion and consistency do. You don’t have to play to win. You just have to play. Because if you move, you’re already in the game.