PAT GUZIK

I miss the sun






Creative concept, production, and art direction of the campaign for the independent sustainable Polish fashion brand Pat Guzik.

The campaign "I Miss the Sun" by Polish sustainable fashion label Pat Guzik is a melancholic visual journey through the streets of London. Known for its transparent and responsible design practices, the brand champions zero-waste principles and ethical production. This campaign encourages viewers to search for moments of light—both literally and metaphorically—even in grey urban landscapes. Celebrating small, everyday joys, the collection reflects the brand’s commitment to conscious creation while capturing a quiet, hopeful optimism


                                                                                                                                                            

                            
                  
                                                                                                                                                                                                         





  
               
                       
 



CLIENT: Pat Guzik      PHOTO: Kasia Rucińska     MODEL: Miya Kosowick   STYLE: Pat Guzik & Monika Czesak    MUA:Moe  PRODUCTION: Pat Guzik & Monika Czesak   HAIR: James Tarquin