4F YOGA
Practise Optimism
Creative concept and art direction of the yoga campaign promoting the AW22 yoga collection.
The Practise Optimism yoga campaign by 4F celebrates sisterhood, collective practice, and the power of a smile. Set in a soft, intimate environment, the visuals reflect harmony, presence, and shared strength — encouraging women to move, breathe, and simply be, together.
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CLIENT: 4F PHOTO: Kasia Bielska TALENTS: Basia Tworek, Olga Butkiewicz, Joanna Horowska MUA & HAIR: Justyna Szczęsna STYLE: Joanna Peczkis / 4F PRODUCTION: Ola Raszczuk / 4F SET DESIGN: Anna Szczęsny 4F MARKETING TEAM: Magdalena Warchoł